Global Executive Enablement and Events Lead – Autodesk

June 2021 – Present | Global | Enterprise Scope

  • Led Global Enablement Strategy for 5000+ Sales and Customer Success professionals, increasing engagement by 20% and strengthening revenue-aligned sales capability through scalable global programs.
  • Directed global end to end enablement programs across regions, standardizing governance and performance frameworks to improve field readiness and organizational alignment.
  • Led cross functional initiatives, delivering 95% of programs on time and in scope while managing six figure annual budgets with strong stakeholder and financial oversight.
  • Designed and implemented measurement frameworks and post event analytics, enabling data driven decision making and alignment with strategic business objectives.
  • Drove operational excellence through enhanced resource planning, risk mitigation, and scalable execution processes.
  • Partnered with Senior Executives to design and deliver a global Leadership Development Program, achieving 99% positive feedback and measurable improvements in leadership capability.
  • Served as primary stakeholder for clients, vendors, and internal teams, ensuring C level stakeholder alignment and measurable business outcomes.
  • Acted as a strategic advisor to senior leadership, translating business priorities into scalable enablement frameworks that accelerated performance outcomes.
  • Mentored and developed team members, strengthening organizational capability and consistent global delivery.
  • Served as Principal Events Lead and Board Member within an Employee Belonging Group, delivering high visibility initiatives that increased participation year over year.
  • Leveraged enterprise platforms including Salesforce, PowerBI, Smartsheet, Jira, Asana, and Generative AI tools to track performance metrics, program adoption, and business impact.

Senior Event Operations Manager – GSMA

Nov 2011 – Aug 2020 | Global | Enterprise Scope

  • Delivered flagship global event portfolio generating £100M+ in profit across EMEA, APAC, and US markets, including MWC Barcelona, Shanghai and Las Vegas, 4YFN and smaller m360 themed events.
  • Owned end to end event delivery, consistently executing complex productions on time and at global scale with high operational standards. Set and delivered against strategic KPIs, increasing attendance, sponsor satisfaction, and commercial performance year over year.
  • Built and led global delivery teams, managing selection, coaching, and performance across multiple regions to meet timelines. Managed executive and partner relationships, C-level leaders, sponsors, suppliers, and internal teams to secure alignment and results.
  • Controlled budgets exceeding GBP 2 million, maintaining strong P&L ownership and protecting margin through disciplined financial management. Negotiated contracts and RFPs, improving commercial terms and ensuring legal and procurement compliance.
  • Mitigated operational risk in live events, resolving critical issues while maintaining safety, quality, and continuity.
  • Aligned event delivery with sales and sponsor contracts, ensuring revenue and profit accountability while protecting partner value.
  • Delivered full scale operations, including security, Health and Safety, crisis planning, access, and onsite execution.

  • Leveraged event and collaboration tools such as Office365, Salesforce, Eventbrite, Asana, Slack to streamline execution and improve productivity

Head of Events – Freelance

Jul 2009 – Oct 2011 | Europe

Delivered experiential marketing and large-scale live events for global brands including Microsoft Kinect, Nintendo, BMW Mini, PlayStation, SEGA, Virgin, and UEFA. Managed end-to-end event strategy and execution, leading cross-functional teams of 50+ staff while overseeing budgets, logistics, stakeholder relations, and supplier management. Ensured seamless delivery across multiple locations, strengthening brand engagement and supporting PR, marketing, and sponsorship activation objectives.

Previously …

  • Global PR Manager | Edelman Spain | Oct 2008 – Jul 2009 | Barcelona
  • Marketing & Front Office Manager | Hotel IBIS London City | Oct 2006 – Jul 2008 | London
  • Executive to Head of Communications PR | Hilti Spain S.A. | Jun 2005 – Jul 2006 | Madrid 
  • Personal Assistant to DG – Events | O.P.C. | Oct 2003 – Apr 2004 | Madrid 
Download my CV here